It’s all about The Smile
As a family run organisation, we care passionately about every element of our business, your cycling requirements and the community. This passion has been in our DNA since we opened our doors in 1950.
So why choose Broadgate Cycles?
Throughout your family, we have the bike for you. From that memorable first bike, the brands to wow the teenagers, the serious bikes for the professionals, the trusted bikes for those who need them every day, electric bikes and the leisure bikes for all the family, we have a full range to suit any budget. We also stock a vast array of accessories, equipment, clothing and nutritional products.
We don’t just sell bikes, we provide a personal service. Today’s bikes are complex vehicles so we’ll guide you along the way on what size, type and functionality suits you the best. We have also shied away from being a 100% internet business. The internet is of huge importance to us but customers appreciate the one to one approach and the fact we are a people business.
Broadgate Cycles is popular with professional athletes, club cyclists and cycle enthusiasts looking for performance bikes. A quick view of our website and you can see some of the leading specialist brands we have in stock. Please note we have only included a selection of our stock on the website – visit us at the store to see our full range. In addition, David Wilson has a UK reputation for his technical engineering ability and is on hand all week to offer advice on the real serious stuff.
As an independent retailer run by people who live and work here, we have customer relationships that span decades. Why? Because we care. Nothing gives us more satisfaction than seeing our customer walk out (or ride off!) with The Broadgate Smile. It means we have done our job and they’ll always come back. Likewise, we care about our community and are passionate about supporting local causes whether or not they are cycling related.
Thank you for visiting.